About the campaign
The Shoppable Girls campaign plays a pivotal role in our sex trafficking prevention strategy by educating the public about this important issue.
This campaign was founded on our national research study1 with teen girls and sex trafficking survivors. The study revealed that being able to identify the signs of luring, grooming and exploitation is vital for prevention. The more girls and their parents or caregivers know about sex trafficking, the better equipped they are to protect themselves.
Shoppable Girls strives to reach young people in a way that catches their eye and encourages them to dig deeper. The campaign website further educates on the issue and includes survivor stories, sex trafficking myths and warning signs.