Shoppable Girls campaign

Young woman looking pensive and serious.

About the campaign

The Shoppable Girls campaign plays a pivotal role in our sex trafficking prevention strategy by educating the public about this important issue.

This campaign was founded on our national research study1 with teen girls and sex trafficking survivors. The study revealed that being able to identify the signs of luring, grooming and exploitation is vital for prevention. The more girls and their parents or caregivers know about sex trafficking, the better equipped they are to protect themselves.

Shoppable Girls strives to reach young people in a way that catches their eye and encourages them to dig deeper. The campaign website further educates on the issue and includes survivor stories, sex trafficking myths and warning signs.

Take action

A young woman looking anxious and fearful

Now is the time to speak out against sex trafficking. Pledge your support today to help put an end to sex trafficking in our communities.

Sign the pledge

Mother and daughter having a conversation

Our new Traffick Stop has key resources for caregivers, service providers and the general public to help inform and educate about the issue of sex trafficking.

Visit Traffick Stop

Visit the campaign microsite to understand the educational aspect of the campaign, geared towards raising awareness with teen girls and their parents and caregivers. 

Explore the campaign

Get help

Call the confidential, 24-7 Canadian Human Trafficking Hotline at 1-833-900-1010

What people are saying

"The multi-billion dollar human trafficking industry continues to affect young women across Canada, but it’s still a “misconceived” topic for many Canadians, advocates say."

Read the CTV News coverage

"People often talk about how sex trafficking is under our noses … I want to bring it where it actually is, which is right in front of our faces."

Photo by: Galit Rodan, The Globe and Mail

Read the Globe and Mail coverage

"Covenant House, along with Toronto police, have unveiled a striking anti-sex trafficking social media campaign called #ShoppableGirls."

Read the CityNews coverage

Covenant House anti-trafficking work

Covenant House is a national leader in providing direct services and support to survivors of sex trafficking. This includes:

  • Launching a comprehensive anti-trafficking plan, which includes front line services, awareness and prevention initiatives and research.
  • Successfully supporting advocacy with government to launch a national trafficking hotline.
  • Opening two specialized housing programs for female survivors and a crisis bed program directly in the shelter.
  • Prevention and awareness initiatives include school presentations across the GTA and early intervention training for the hospitality industry.

Read about our anti-trafficking plan and the milestones of our work on this issue.

  1. Covenant House Toronto, & Ipsos Public Affairs. (2018). A National Sex Trafficking Awareness and Prevention Study