Toronto, February 22, 2022 – Covenant House Toronto will be kicking-off the second edition of its newest fundraising initiative, Main Mission. This exciting virtual gaming and streaming event will once again bring together professional gamers, content creators, casual streamers and their audiences to help raise money and awareness for youth who are homeless, trafficked or at risk.
Main Mission begins with a month-long community fundraising campaign from March 7- April 1 that culminates with a 12-hour live gaming stream-a-thon taking place on April 2 featuring some of the biggest gamers and some celebrity guests. Anyone can participate in the community campaign, utilizing resources and assets to lead their own fundraising efforts.
Marissa Roberto, host of TSN’s Digital SportsCentre and BarDown, is excited to be a featured Main Mission streamer. “My favourite thing about gamers who stream is their genuine love for helping others in need. I’m excited to join the gamers on our team at TSN’s BarDown in raising money and awareness for Covenant House.”
Adam Climan, committee co-chair and Senior Manager of Digital Marketing & Events at Behaviour Interactive, agrees. “I am proud to be able to offer support for the Main Mission campaign by linking gaming with terrific initiatives aimed at supporting those who need help the most.”
The goal for this year’s campaign is to raise $100,000. There isn’t a fundraising minimum to participate but those who raise over $250 will receive stylish Main Mission apparel to show off their support in style. There will also be chances to win a variety of prizes throughout the campaign.
“We are very excited to once again hold a gaming-based fundraising event that has a real mission – to support youth who are homeless or trafficked,” said Mark Aston, Executive Director, Covenant House Toronto. “Main Mission is an opportunity for us to showcase the passion and ingenuity that the gaming community and gaming industry has for charitable causes like ours while doing what they love.”
Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, they offer the widest range of 24-7 services to an average of 280 young people each day. Since 1982, Covenant House has supported more than 100,000 young people.
Interested participants can register, raise funds and receive updates at MainMission.ca.
For more information, please contact:
Michael Sheiner
Associate Manager, Public Relations
Covenant House Toronto
416-204-7094
msheiner@covenanthouse.ca