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Covenant House Toronto launches a new Main Mission

Toronto, May 5, 2021 – Covenant House Toronto has kicked-off its new fundraising initiative, Main Mission. This exciting new virtual gaming event will bring together professional gamers, content creators, casual streamers and their audiences to help raise money and awareness for real, everyday heroes: young people experiencing homelessness and survivors of sex trafficking.

Main Mission begins with a two-week fundraising campaign from May 1-14 that culminates with a 12-hour live gaming stream-a-thon taking place on May 15 featuring some of the biggest gamers and some celebrity guests. Anyone can participate in the community campaign, utilizing Main Mission resources and assets to lead their own fundraising efforts.

Marissa Roberto, host of Digital SportsCentre and a member of BarDown at TSN, is excited to be a featured Main Mission streamer. “My favourite thing about gamers who stream is their genuine love for helping others in need.”

Drew Beausoleil, stream-a-thon host, committee member and CEO of Inside The Game agrees, explaining that “it’s a passion that allows me to experience worlds I never would be able to venture in the real world.”

The goal for the inaugural year is to raise $100,000. There isn’t a fundraising minimum to participate, and those who raise over $250 will receive a Streamer Prize Package including amazing Main Mission swag.

“We are very excited to hold our first ever gaming-based fundraising event that has a real mission – to support youth who are homeless or trafficked,” said Mark Aston, Executive Director, Covenant House Toronto. “Main Mission is an opportunity for us to showcase the passion and ingenuity that the gaming community and gaming industry has for charitable causes like ours while doing what they love.”

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, they offer the widest range of 24-7 services to more than 300 young people each day.

Interested gamers can register, raise funds and receive updates at MainMission.ca.

For more information, please contact:

Tracie LeBlanc
Associate Director of Communications
Covenant House Toronto
416-524-0854
tleblanc@covenanthouse.ca